Looking beyond the task
Eight benefits competed for attention. Adding another card would make the page even harder to understand.
I wanted customers to see what mattered and understand the difference between Visa and Mastercard.
Nigmat Salibayev
Eight benefits competed for attention. Adding another card would make the page even harder to understand.
I wanted customers to see what mattered and understand the difference between Visa and Mastercard.
I cut the list down to four benefits: flexible limits, cash withdrawals, customs payments, and cashback.
This made the page easier to scan.
The cards looked similar, but their partner offers were different.
I made those offers more visible and gave each card its own colour theme. Customers now had something clear to compare.
We used the customer’s existing bank details to prefill their phone number. They only needed to enter a code word.
I worked with developers and analysts to ship in two weeks. We postponed the animations we had explored to keep the release on schedule.
We launched Mastercard with a clearer card selection screen and less manual input.